Patient education and therapy awareness

Helping expand access for urology patients

Caring for patients starts long before a procedure. Urology health care professionals must first be sure patients understand their diagnosis, understand all their treatment options, and feel confident in what’s next. Extensive education resources provide patients with the supportive, clear information they seek throughout their journey.

National direct-to-patient campaigns

Digital and print initiatives throughout the U.S. help provide patient education and therapy awareness.

See an example here

Patient champion programs

Through our patient champion programs, people experiencing urological conditions are able to speak with others who’ve had a procedure they may be considering. These conversations — in person or via phone — can help build confidence during the treatment journey.

Patient education resources

For many patients, the path to treatment can be long. Our efforts to connect with patients via our website, at in-person events, and via other local and national channels continue the conversation, help answer questions, and build confidence.

Resources include:

Local field marketing managers

Reaching as many patients as possible to build treatment awareness and education is essential. Local field marketing managers prioritize this goal with patient education seminars and in-office patient education tutorials, and help connect patients and health care professionals.

Connect with a field marketing manager

Field Health Economics Value and Access team

Through our health economics value and access team, we help patients access coverage for procedures and understand what costs, if any, to expect. This includes benefit verification and pre-authorization.

R&D and clinical research

Advancing the field of urology requires collaboration, innovation, and clinical research including:

Support for initiatives focused on acute and long-term outcomes, real-world evidence and patient-reported outcomes, and subgroup analyses of diverse populations

Sponsorship of two key prospective evidence projects in urology: the Artificial Urinary Sphincter Clinical Outcomes (AUSCO) Trial and It MATTERS: The Erectile Restoration Registry

Investment in innovations that matter to patients, such as infection risk, discretion, and ease of use